Crystal will share how USPS defined its brand voice, mapped its audiences, and tailored platform strategies to deliver the right message in the right tone—without losing sight of its public service mission. Attendees will gain a blueprint for balancing creativity, clarity, and consistency across a complex digital ecosystem.
During the session, Social Simulator will combine theory and practice, providing a hands-on tabletop scenario that encourages participants to apply misinformation best practices in a realistic simulated crisis. Join us for this detailed exploration of modern misinformation to equip your team with everything they need to navigate the information landscape.
Marie will explore how to set up lightweight systems that fit into your existing workload, so content creation doesn’t feel like another full-time job. You’ll leave with a content idea-tracking template, a plug-and-play post checklist, and a practical one-page social media plan you can use to turn your “Saved” folder into approved posts that engage your community—without burning out.
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.
The creation of Times New Roman stems from a public complaint. In 1929, typographic scholar and designer Stanley Morison publicly criticized The Times of London for its poor print quality and outdated typography. Morison argued that the newspaper was visually out of step with the modern world.
The text had to be easily readable in small sizes.
You have been faithful.
Arial — Clean, modern, forgettable. You live to eighty-four. Your book is never read.
: Widely recommends 12-point Times New Roman for manuscripts.
: The lowercase letters are tall relative to uppercase letters, making small text easy to read.
: Transitional serif based on the older typeface Plantin .
If you're a professional that manages your government or public agency’s social media channels, this event is for you!
The creation of Times New Roman stems from a public complaint. In 1929, typographic scholar and designer Stanley Morison publicly criticized The Times of London for its poor print quality and outdated typography. Morison argued that the newspaper was visually out of step with the modern world.
The text had to be easily readable in small sizes.
You have been faithful.
Arial — Clean, modern, forgettable. You live to eighty-four. Your book is never read.
: Widely recommends 12-point Times New Roman for manuscripts.
: The lowercase letters are tall relative to uppercase letters, making small text easy to read.
: Transitional serif based on the older typeface Plantin .
We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.
If you have an insightful, take-away driven case study to share, we want to hear from you.
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