| Revenue Stream | Mechanism | Approx. Share (2024) | |----------------|-----------|----------------------| | | Sponsored segments, product placements, dedicated challenge videos. | 45 % | | Ad Revenue | YouTube CPM (average IDR 45 k), TikTok Creator Fund. | 20 % | | Merchandise | Branded hoodies, water bottles, phone cases sold via the ABG Mandi app. | 15 % | | Affiliate Marketing | Click‑through links to fashion & tech retailers (e.g., Tokopedia , Shopee ). | 10 % | | Fan Memberships | Patreon‑style “ABG Club” offering exclusive livestreams & behind‑the‑scenes. | 10 % |

One of the primary drivers of this shift has been the widespread adoption of social media platforms. Young adults in Indonesia are among the most active users of social media globally, with platforms like Instagram, TikTok, and YouTube being an integral part of their daily lives. These platforms have not only changed the way they consume entertainment but also how they interact with each other and the world around them.

Family and community continue to play a vital role in shaping the lifestyle and entertainment preferences of ABGs in Indonesia. Many young people rely on their families and close friends for guidance, support, and advice, particularly when it comes to navigating the complexities of adolescence.