That is the breakthrough.
If you have the PDF, do not let it sit in a folder called "Marketing Resources" next to a Gary Vee video and an abandoned course on SEO. breakthrough+advertising+by+eugene+schwartz+pdf
Because the is notoriously dense, here is a survival guide for modern readers: That is the breakthrough
You must answer: Does my customer know they have this problem? breakthrough+advertising+by+eugene+schwartz+pdf
They feel a pain point or recognize a problem, but they do not know a solution exists.
— Eugene Schwartz
They feel a symptom or face a problem, but they have no idea that a solution exists.