15 | Ben Settle - Email Players 1 -

He argues that funnels commoditize you. When you use a standard funnel, you train prospects to expect cheap PDFs and $7 trials. Instead, Settle advocates for the —selling directly from daily emails with no automated sequence between the prospect and the buy button.

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Ben Settle’s Email Players newsletter, launched in late 2011, focuses on "Seinfeld" style, story-driven daily emails designed to build rapport rather than relying on aggressive sales tactics. Issues 1–15 introduced foundational direct-response techniques, including the use of micro-riddles, leveraging Gary Halbert-style psychology, and strategies for turning unsubscriptions into sales. For more details, visit Ben Settle . The One Email Training To Rule Them All - Ben Settle

Early issues codified several "Success Maxims" that Settle still teaches today: Ben Settle - Email Players 1 - 15

The most critical skill taught in Issues 9 and 10 is the seamless pivot. This is the art of taking a completely unrelated story (like fixing a flat tire) and smoothly connecting it to the product pitch (like fixing your sales funnel). 4. Launching and Monetization: The Daily Email Ritual

Within the first fifteen issues, Settle deepens Matt Furey’s "Soap Opera" concept. While Furey popularized the open loop (the cliffhanger), Settle focuses on the character development within the email sequence.

Free information satisfies the reader's hunger, making them feel like they accomplished something without ever buying your product. He argues that funnels commoditize you

Settle posits that the death of a business lies in the "bland middle." He attacks the corporate obsession with "brand safety" and being liked by everyone. In these pages, he introduces the idea that if you are not offending someone, you are not interesting to anyone.

Settle himself has stated that the free PDF of the first issue is a $97 value, implying that each issue is worth that amount on its own. So a collection of 15 issues would theoretically have a retail value of nearly , though actual market prices for back issues are often lower.

: A core gift for new subscribers that outlines a 94-email daily sequence (3+ months of content). List Building (Issue 2 & Beyond) This public link is valid for 7 days

Settle emphasizes that people hate being sold to, but they love stories. Early issues teach how to take mundane daily events—waiting in line, a rude waiter, or a conversation with his children—and tie them directly to a selling point for a product. 2. The "Micro-Riddle" Subject Line

. While the specific "1-15" sequence often refers to the core training and first 15 issues, Ben frequently offers the first issue as a to new subscribers on BenSettle.com Core Content of Early Issues

Like the famous sitcom, your emails should essentially be "about nothing." They do not need to be monumental industry updates; they just need to be a daily habit for the reader.

Settle redefines what "value" means. Value isn't a 2,000-word step-by-step tutorial. Value is giving your reader a 2-minute mental escape from their boring workday.

The Email Players newsletter is a print publication, so complete collections are not sold through typical digital channels. Here are the most common ways to acquire the early issues: