In July 2025, the Indian Ministry of Information and Broadcasting (I&B) ordered the blocking of 25 OTT platforms, including Ullu, for streaming obscene and, in some cases, pornographic content. The action was taken after multiple public grievances and advisories went unheeded. A government source commented that these platforms displayed content "without any contextual justification to augment viewership". The platforms were found to be in violation of several laws, including the (Sections 67 and 67A) and the Indecent Representation of Women (Prohibition) Act, 1986 .
: Ullu operates on a subscription-based model. You might need to subscribe to access full episodes of "Riti Riwaz" and other content. Check their official website for the latest plans.
: The plot follows Bhagat Ram, who already has a wife named Shanta. Because the labor of fetching water is too much for one person, Shanta encourages him to marry a second wife, Beena. riti riwaz water wives 2020 ullu hindi 720p w free
The third wife who struggles to find her identity and emotional fulfillment in the marriage.
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. Directed by Ritesh Kumar, it is the first installment of the anthology series Riti Riwaj
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The platform gained notoriety for series like Kavita Bhabhi , Charmsukh , and The Bull of Dalal Street , which solidified its brand identity. A common criticism of Ullu's content, including "Riti Riwaj," is its lack of a strong storyline. Critics have noted that some series feature "hardly any storyline, theme or message in a social context," with sexual content often seeming gratuitous. This criticism is not limited to Ullu; similar issues have been raised about other OTT platforms and have led to regulatory actions.